FAQs

1. What is social media marketing?
Social media marketing (SMM) is a type of Internet marketing where companies market their products or services using social networking websites and mobile applications.

2. How does social media differ from traditional advertising techniques?

Unlike traditional advertising methods, social media provides marketers with a way to connect directly with consumers through online communities.

3. Can social media marketing really help my business?
Yes, it's been proven again and again by businesses. In fact, 73% of businesses surveyed had already started using social media marketing with measurable results.

4. What are the benefits of social media marketing for my company?
Social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers via social media is a vital means of developing relationships with them and helping them through the sales funnel.

5. What is the difference between organic and paid results?
Organic results are the listings of web pages returned by the search engine's algorithms that closely match the search string of keywords. Paid results are basically advertisements — the web site owners have paid to have their web pages displayed for certain keywords, so these listings show up when someone runs a search query containing those keywords.

6. What does the term keyword frequency, keyword density, keyword difficulty, and keyword proximity mean?
These are all important terms in SEO. Keyword frequency refers to how often a keyword appears on a given webpage or within a piece of content. Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. Keyword difficulty refers to how challenging it will be to rank on the first page of Google for a particular keyword. Keyword proximity refers to how close keywords are to each other within a body of text.

7. What is the definition of a long tail keyword?
Long tail keywords are those three and four keyword phrases which are very specific to whatever you are selling. Whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.

8. What role does anchor text have in SEO?
Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text.

9. What is page speed, and why does it matter?
Page speed is often confused with "site speed," which is actually the page speed for a sample of page views on a site. Page speed can be described in either "page load time" (the time it takes to fully display the content on a specific page) or "time to first byte" (how long it takes for your browser to receive the first byte of information from the web server). It matters because it's one of the factors Google uses to rank pages.

10. What is keyword stemming, and why does it matter?

Keyword stemming is a useful tool for web pages and search engine optimization. The process of keyword stemming involves taking a basic but popular keyword pertaining to a particular website and adding a prefix, suffix, or pluralization to make the keyword into a new word.

11. What are rich snippets?
Rich snippets are a type of on page mark-up. They are the extra bits of text that appear under search results. Think of them like a mini sales pitch for your website, page or post.

12. What is a link audit, and why should you do one?
A link audit is a process of analyzing the links pointing at your website to find potential problems or opportunities in your backlink profile. Much like an content audit, a link audit evaluates the quality and quantity of the links pointing at your site.

13. How do you use content marketing for SEO?
Content marketing and SEO intersect in more ways than optimizing web pages for keywords. Used together, SEO and content marketing can be a powerful tool to grow your business.

14. What is Domain Authority?
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.

15. What is the importance of SEO for businesses?
SEO is crucial for businesses as it provides organizations with the visibility they need to attract customers during this digital era. 80% of customers do their research online before investing in a product/service.

16. What is a backlink in SEO?
A backlink is a link created when one website links to another. Backlinks are important for SEO because they signal to Google that another resource finds your content valuable enough to link to it within their own content.

17. What is on-page SEO?
On-page SEO (also known as "on-site" SEO) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links and URLs.

18. What is off-page SEO?
Off-page SEO refers to all the activities you do away from your website to raise the ranking of a page in search engines. It includes things like link building, social media marketing, and email marketing.

19. What is the role of content in SEO?
Content plays a major role in SEO. Creating high-quality, original content is key to ranking well in search engines. The more relevant, informative and valuable content you have, the more likely search engines will rank your pages higher on the search engine results page.

20. What is the importance of keywords in SEO?
Keywords are very important in SEO. They are the words and phrases that searchers enter into search engines. They are also known as search queries. If you boil everything on your page — images, video, copy, etc. — down to simple words and phrases, those are your primary keywords.